For publishers/websites, the ad server looks through all the ads available to serve to a user who is on a page and chooses the ad/ads that will make the client the most money, but still conform to the rules to which the advertiser and publisher/web site have agreed.
For an advertiser, the ad server needs to serve the ad that is most likely to result in a sale of the product advertised.
INTELiMETs Ad Server provides a wealth of data including impressions served, ads clicked, click-through rate (CTR) and cost-per-click (CPC). The ability to provide performance against post-click activities such as sales, leads, downloads, or any other site based action the advertiser uses as a measurement of success.
INTELiMETs Ad Server:
* Smoothly delivers campaigns across a timeline
* Rotate different ads and ad networks
* Use Multiple Keywords
* Start and stop ads with the click of a button
* Manage all types of ad formats
* Integrated Flash support
* All other media formats supported as HTML banner ads
For more information on Ad serving or any of our services- Click here