For publishers/websites, the ad server looks through all the ads available to serve to a user who is on a page and chooses the ad/ads that will make the client the most money, but still conform to the rules to which the advertiser and publisher/web site have agreed.

For an advertiser, the ad server needs to serve the ad that is most likely to result in a sale of the product advertised.

INTELiMETs Ad Server provides a wealth of data including impressions served, ads clicked, click-through rate (CTR) and cost-per-click (CPC). The ability to provide performance against post-click activities such as sales, leads, downloads, or any other site based action the advertiser uses as a measurement of success.
INTELiMETs Ad Server:

* Smoothly delivers campaigns across a timeline

* Rotate different ads and ad networks

* Use Multiple Keywords

* Start and stop ads with the click of a button

* Manage all types of ad formats

* Traditional image, HTML and JavaScript ad formats

* Integrated Flash support

* All other media formats supported as HTML banner ads

For more information on Ad serving or any of our services- Click here